Autoresponder Script Installation
Autoresponder Script Installation ...
Connecting smart webmasters together :)
Have you ever emailed a company or individual and recieved an email back immeadiately ???
Usually, this is an autoresponder script in action. Likes its name suggests, this type of automated script responds to emails immeadiately, with a choice of "pre-written" content.
Not only do autoresponders reply without delay, but they also follow-up by sending a selection of messages in sequence over time! To understand how powerful this idea is, lets use an example ...
Imagine that a potential customer has arrived at your website, and is now interested in products or services that you offer. They have a question so they decided to send you a quick email.
You might be out. You might be asleep. In fact, the chances of you sitting behind your computer checking your email every minute of every day seems pretty slim. Luckily, an autoresponder is working 24/7 on your behalf. Here is what would happen once the inquiry arrives in your inbox:
Autoresponder Case Study:
Stage 1 (Instant)
Your autoresponder script immeadiately sends out a reciept that explains that the valuable customer's email has been recieved and will be attended as soon as possible. This message thanks the potential customer for their interest, and perhaps even offers them a choice of webpages that may contain the answers to their questions, special offers, other contact options or alternative products.
Stage 2 (2 days later)
Sends an email asking if they were happy with the response that they received. This type of email can be sent a couple of days later, or perhaps even a week after you attend their initial inquiry. It strengthens the relationship with your potential customer, and also offers you another chance to "close the deal" if you have not done so already. It could also point out features or ideas that the customer may not be aware of - more subtle features and benefits etc.
Stage 3 (7 days later)
Assuming that your potential customer has not yet purchased, this email can offer a time sensitive offer, designed to close the sale once and for all. Usually, the wording offers "something, but only if you order by the end of today". This type of rush offer is responsible for a LOT of sales, as it can push a customer into action. Wouldn't it be nice to know that your autoresponder is pushing for sales, 24/7? You can be as subtle or as forceful as you like ...
Stage 4 (10 days later) - SALE!
Ok, at this stage - let us assume the customer actually purchased your product or service. Not only would your autoresponder system thank them for their purchase, send them payment reciepts and offer them discounts on future purchases - but, it can also combat "buyer's remorse".
This is the name given to the "Oh, should I really have bought this?" mind-set experienced by many customers. You would have felt it yourself many times. Sometimes, after buying something - customers feel a little intimidated, unsure - and this is the time when they are most likely to ask for a refund. This email, is designed to remove doubt, by revealing glowing testimonials, highlighting the main benefits (again) of a given product or service, and then explaining what a bargain the customer received. A single, automated email - sent 10 days later, can help reduce refunds by up to 70%!
Stage 5 (2 weeks - 6 months later)
Your autoresponder can work tirelessly for months after the sale. Pushing other products, asking for testimonials, offering bonus products for repeat customers and much, much more. An autoresponder sequence can help customers reach a decision, and then it will make them feel great about it! Then expose them to a selection of alternative offers, close the sale, followup, restore confidence, grab glowing testimonials and convert them into a "life long" customer ...
Of course, these are complicated scripts - and I'm here to help. I can install an autoresponder script on your website for less than $90! Place your order today and you will not regret the decision. Hey, my autoresponder might even sell you on my other products and services!
